![]() And more, of course.įontShop International, well-known for everything from its founders (Erik Spiekermann and Neville Brody, two of the biggest names in typography) to its FontFont shop-and hey guys, FontFont is a way better name-stepped up to the plate second with its FontShop plugin. ![]() What’s in a name, the Bard notoriously, and rhetorically, asked. Nonetheless, it’s interesting to see two more-or-less venerable heavyweights of the typography industry duking it out over territory another corporate entity discovered. (Yes, Oregon, I’m going to hell for the obvious analogous verb use here.) Extensis, unexpectedly born in Portland, Oregon (hardly a tech Mecca), specializes in the digital side of the typography equation, so their trailblazing in tying the comp work to the digital realization seems sensible enough. In a way it’s no true surprise, considering that Extensis has rather staked its claim in the web font territory with its WebINK product, the Font Dropper tool, and the delightful FontFuse, where you can try web font pairings and compare them with others’ confabulations. For, like Google’s font service, Extensis doesn’t offer fonts available for print. ![]() So long as your only interest is web typography, that is. The Web Font Plug-in offers Photoshop users the ability to comp with actual Extensis web fonts, not to mention the huge library of Google web fonts, making it a versatile tool with a voluminous selection. With big names like FontFont and Monotype only recently entering the in-Creative-Suite sales race, it can be a bit hard to believe that a dark horse like Extensis-best known for their popular font management software Suitcase Fusion-was the first out of the gate.īut believe it or not, the little digital foundry that could truly did beat the big boys to the starting line, releasing their un-inspiringly named Web Font Plug-in months before two of the biggest names in typography. Not to mention, potentially unsettling.Įxtensis blazes a trail in comping with web fonts And just which programs within the Creative Suite the foundries choose to make their pitch is truly telling. ![]() As the craze for fonts and typography reaches a fever pitch, foundries are going to all-new lengths to sell their target audiences-designers-right where they live: in Adobe Creative Suite.
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